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Our Story

MapUs Today

Working with digital transformation and digital competence is something most organizations aspire to do, but struggle to actualize. And this is where MapUs comes into the picture: What excites us is making digital transformation accessible and for everyone through our software, consultancy and learning.

Today, MapUs works as a highly versatile and interactive competency mapping tool, designed to kickstart and anchor digital transformation. Created from a desire to help individuals and organizations realize their full potential, MapUs provides organizations with a detailed overview of, and valuable insights into, the digital competences in their organization, and offers concrete tools to how their competences can be elevated and improved. 

At MapUs, we believe that digitalization should be approached through a down to earth, encouraging process that feels purposeful and exciting rather than abstract and overwhelming. We spent our first years talking to and educating organizations about this, and at some point, we realized people needed a concrete tool to help them achieve it. This is how MapUs came to be, and since then, we’ve focused on using the tool in helping all kinds of organizations to experience successful digital transformation.

MapUs Storyline

The beginning

2018-today: Digital transformation on a global scale

In 2018 our development of MapUs aligned with the growing digital maturity of a lot of organizations, and we decided that organizations were ready to use MapUs themselves to build their perfect competence model and create empowering digital transformation. 

Today, MapUs are on a global scale. We are proud to have customers and partners all over the world who all help MapUs grow and reach its full potential. Our customers utilize the software in their digital projects and transformation, and MapUs continues to evolve. We are constantly tweaking and testing new features to make our software as user friendly and valuable as possible - often based on feedback from our customers and partners.

We're driven by our desire to make people aware of the profound impact digitalization has on all spheres of life. Our main goal is to continue developing a software that makes organizations and people better at what they do.

2017: Introducing MapUs to the real world

Up until 2017, MapUs was a tool we mainly used in our own work. But, in 2017, we took a huge step in realizing the softwares full potential, when we created the framework The Digital Competence Wheel and offered it to other organizations.

The response to MapUs was immediate and enthusiastic. Organizations across sectors felt ready and excited to kickstart the digital dialogue and begin understanding the many facets of what it means to be a digitally mature organization.

Skærmbillede 2021-05-05 094752

2013-2017: Creating MapUs

Educating about digitalization was going well at Centre for Digital Literacy, but we were missing a vehicle to actualize the ideas behind our approach. A concrete tool for measuring, analyzing and visualizing digital competences.

We decided to develop a software ourselves, that could help individuals as well as organizations assess their digital potential and initiate digital transformation in an accessible way. It was important for us to create a visually compelling universe that encouraged users to engage with their results, and get excited about data as well as dialogue. This is how MapUs was born.

Over the next few years, we presented and tested MapUs in workshops and used the invaluable feedback we got to refine it.

2010: The beginning

In the spring of 2010 Centre for Digital Literacy (Center for Digital Dannelse) was founded by Jacob Brøndum Pedersen and Anders Skov. A consultancy, with the goal of helping people and organizations comprehend and approach the inevitable digitalization in our society. Jacob and Anders were frontrunners in the field, realizing the importance of digital competence before it was a staple talking point in organizational development.

Centre for Digital Literacy created a space for dialogue to understand how digitization impacts people's professional and private behavior. Through talks, workshops and educational material, we focused on creating conversation and debate that felt inclusive and meaningful, and that heightened people's digital maturity.

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