Being digitally competent means different things depending on who you are, and what you do. For some, it’s super important to know all about software and coding, while others need to be skilled at digital communication. Recognizing these differences is key when developing a digital strategy, and this is where Personas come into play.

Creating Personas in MapUs enables you to work strategically with the competence profiles that are important to you. It’s a great tool to turn abstract concepts into concrete and measurable digital skills sets and if you activate your imagination, you’ll begin to see many possibilities. Our users have done everything from conceptualizing good digital management to creating personas for recruitment – and we can’t wait to see, what you do next.